Catherine O'Brien
Learning Designer and Brand Strategist
About
I help people and organisations turn complex expertise into something that actually lands. Whether that's a brand, a learning programme, or both.My work sits at the intersection of learning design and strategy. With over ten years of building curricula and knowledge systems, I have learned how people process complexity. A background in brand strategy taught me how to make that complexity compelling.AI integration is central to my process, not peripheral. I've developed repeatable workflows where AI scales content production using my codified expertise, whilst I control strategy, structure, and quality. This human-AI system improves over time, I capture what drifts from standards and feed it back as guidance, making each iteration stronger.